The Crucible, by Arthur Miller Essay Example For Students

The Crucible, by Arthur Miller Essay Giles Corey, Rebecca Nurse, and John Proctor all have something in common which endanger them when the witch-hunt begins. The play, The Crucible, by Arthur Miller is a portrayal of the Salem witch trials. In the play there are three characters, Giles, Rebecca, and John all die at the end. These three people all have something in common which endangers them during the witch-hunt and later leads to their death. The one thing that these three people have in common is that they are all full of pride. One of these people is Giles Corey. In the play he is killed for two different things. We will write a custom essay on The Crucible, by Arthur Miller specifically for you for only $16.38 $13.9/page Order now One thing was that he would not give Danforth the name of the person who told him that Thomas Putnam was trying to get rid of the people in the town so that he could buy their land when they were gone. This is what originally got him arrested. Later they charged him as a witch and he would not answer his indictment. Because he didn? t answer his indictment they could not charge him with being a witch. Therefore, he saved his name and his pride. Another person who has the same thing in common with Giles is Rebecca. Throughout the play there are time where she shows the reader these qualities. When she is faced with something she will always follow her religion. Never will she go against her religion even if it means to save her life. An example from the book is when she is in court and in jail Hale is begging with her to confess. She will not confess and she is later hung. Because of her stubbornness or pride she lost her life. Another person is John proctor who also his pride gets in the way of his decision making. One reason, which goes along with most of the people, was that he did not confess in the court. Later in the story, however, he does decide to confess. He signs the papers and everything. He is fine with this until he finds out that the signed confession will be posted on the door of the church. When he finds this out he then rips up the paper and does not confess. He is also hung for this and all because he wanted to save his name. In The Crucible many people were falsely accused and murdered for no reason. These three people could have prevented their own death if it were not for their pride. All they had to do was confess and spend some time in jail and that would be it. Because they wanted to save their names and pride they all ended up killing themselves.

Hospitality and Tourism Marketing Strategies The WritePass Journal

Hospitality and Tourism Marketing Strategies 1.0 Introduction Hospitality and Tourism Marketing Strategies 1.0 Introduction 1.1 Porter 5 forces analysis of TravelodgeForce 1:  The  degree  of  rivalryForce2: The threat of entryForce3: The threat of substitutes Force4: Buyers powerForce5: suppliers power1.2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Porter 3 generic strategies1.3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Value chain analysis of TravelodgePrimary ActivitiesOperationsOutbound LogisticsMarketing and SalesServiceSupport ActivitiesTechnology DevelopmentHuman Resource Management (HRM)Firm Infrastructure2.1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Boston Box Matrix analysis2.3 Product life cycleProduct life cycleIntroduction StageGrowth StageMaturity StageDecline Stage2.3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Market segmentationBusiness TravellersLeisure TravellersGroup Meeting TravellersOther Travellers3.1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Creating and Developing Customer loyalty Zone 1: The Zone of IndifferenceZone 2: The Zone of SatisfactionZone 3: The Zone of DelightZone 4: The Zone of Loyalty3.2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Network and relationship marketing3.3   Ã‚  Ã‚  Ã‚  Ã‚   Viral and Guerrilla marketingReferencesRelated 1.0 Introduction The original Travel Lodge brand was first established by its founder Scott King, in 1939 by opening the first motels in southern California. During its starting phase, it highlighted itself as a budget motel chain offering functional accommodation at lower rate than other lower chain by providing comfortable beds, free TV and room phones, carpeted floors, in-room coffee pots and pools. Travel Lodge is fastest growing and most recognized budget Hotel Company in the United Kingdom. Travelodge  currently has  466  hotels  and  32,477  rooms  in  the UK, Ireland  and Spain. The  budget  hotel chain  has  one  goal  is  to have  1,100  hotels  in Europe  with more  than 100,000  rooms  in 2025. With  5,714  rooms and  40  hotels in  the  capital, Travelodge,  the fastest  growing hotel chain,  has taken the title  of  being  the  largest brand from the  Hilton  hotel  in London. This company was first lunched as first budget hotel brand in the UK in 1985 and is today one of the major branded hotel companies in the united kingdom with nearly 460 hotels. This chain is employing around six thousands staffs and more than seven million people stayed there in 2010 and more than eight seven booking are being made through online. Room rated start at  £19 per night, which is attracting the huge amoun t of customers. Travelodge is a brand champion of consumers; focus on driving prices in the hotel industry to encourage more people to use the hotels. Low prices of the chain budget delivered by commitment to operational efficiency and low cost business model. Only this year, Travelodge will offer over  £ 2,000,000 rooms at  £ 29 or less. Travelodge Heathrow Central 3 star hotel is situated on the Bath Road where most big Heathrow hotels are located. Its actually in the far east of the airport perimeter which is about 2 miles from terminals 1, 2 and 3 in the central area and terminal 4 in the southeast corner of the airport. This situation is actually quite convenient for the West London / Central London as the right side of the A4 London airport. A normal journey by car / taxi in west London takes about 20 minutes and 30-40 minutes to central areas. This location travel lodge was established in 2008 with the aim of providing budget priced accommodation in the Heathrow area. There is licensed bar cafe where breakfast, lunch, snack, dinner and drinks can be purchased within the hotel. 1.1 Porter 5 forces analysis of Travelodge Michael E. Porter of Harvard Business School developed a five forces framework for industry analysis and business marketing strategy development in 1979, which was aimed to increase the overall industry profitability. As stated by porter (1980) there are five forces that determine industry attractiveness and long-run industry profitability. These five competitive forces are: The threat of entry of new competitors (new entrants) The threat of substitutes The bargaining power of buyers The bargaining power of suppliers The degree of rivalry between existing competitors This forces and their rivalry can be best understood by the following diagram: Source: Porter (1980) Force 1:  The  degree  of  rivalry The  intensity  of  the  rivalry, which is  the  most  obvious  of  the  five  forces  in  an  industry, helps  determine  the extent to  which  the value  created by  an  industry  that  is  dissipated through the head  to  head  competition.  The most valuable contribution  of  Porters  five forces in the  context  of  this  problem  may  be  its suggestion  that  rivalry,  while important, is  just one of  several  forces that  determine  industry attractiveness. The degree of rivalry is very high because Heathrow area is the busiest area where around 50 star hotels are operating among them 16 hotels are 3 stars so, but Travelodge is competing with them with its cheapest budget 3 star hotel with high standard infrastructure and service. Premier inn is the one of the largest competitor having more rooms and facilities more than but Travelodge low price strategy and global largest chain playing the great role. Force2: The threat of entry Potential and existing competitors influence average industry profitability. Unless the entry of new firm is barred, the rate of profit will fall towards its competitive level. The threat of entry rather than actual entry might be sufficient to make sure that established firm constrains their price to the competitive level. By contrast, existing entry barriers whenever difficult or not economical feasible for an outsider to replicate the position of incumbents (Porter, 1980; Sanderson, 1998). Threat of new entry is low as brands  are  very important  in  the hospitality industry.   Travelodge  use  its name  from a  strong brand  to attract new  customers  and  retain  old ones.  Moreover,  an economy  of scale is also  a  very  important  factor  inthis  industry.   The  profitability  of  Travelodge  is  higher  than  the individual operations.  A  new entrant  cannot compete  with established players  in terms  of quality and  price  if  they can  achieve economies  of scale.  Being  Travelodge, a capital  intensive industry  with  a lot  of it, tied  in fixed costs,  makes  entry  to most difficult.  Protection  of the  Government  for the tourism sector  is very  high and  this  in turn  blends  into  the  hotel industry  and it is  thus  attractive  industry  in  general. Force3: The threat of substitutes A threat  of substitutes  exists  if  there are  alternative products with  lower  prices  of  better performance  parameters  for the same purpose.  They could potentially  attract  a significant proportion  of  market volume  and hence  reduce the  potential  sales volume for  existing industries. This  category  also  relates  to  complementary products. The main  substitutes  for the  hotel industry  are camping  and  recreational vehicles  for tourists,  corporate  guest houses  for business travellers  and  other  informal  means  of accommodation  with family  and friends.  Compared to  the  hospitality industry, these are much  cheaper alternatives, so  their prices  very high  values and  switching costs  very low.  This  makes  the  attractiveness of  the industry  in terms of  substitutes,  low. But, Travelodge is the one who is offering the high standard service at cheap price so the threat of substitutes is low. Force4: Buyers power The most important  factors affecting the  purchasing power  are the  size  and concentration  of customers.  Other factors,  the  extent to which  buyers  are informed  and concentration  or diversity of  competitors. Kippenberger  (1998)  states that  it is  often useful  to distinguish  the potential  buyer  in the purchasing power  of  desire  or  incentive to use  that  power, readiness,  which comes  mainly from the  risk of  failure,  associated  with its use. As far as the cheap price accommodation, there is low buyers power in case of Travelodge. Travelodge has numerous customers who are relatively very small in size. Loss of a single customer has little impact on it and finally this drives down the buyers bargaining power. Likewise buyers threat of backward integration is almost impossible and so is the company threat is forward integration. Force5: suppliers power The term suppliers include all the sources for inputs that are needed in order to provide goods or services. Basically the key suppliers of the hotel industries are; labour suppliers and real estate suppliers. All the suppliers in the market are defined as customers suppliers those who supply customers like travel agents, airlines companies, and other organisations where as property owners, infrastructure suppliers and housing and decoration are real state suppliers. Beside that labour suppliers have also key role to the company. Overall, supplier power is low as customers suppliers is low as it is the budget chain hotel and get customers from its chain hotels along that its cheap accommodation is also the main customer attractiveness. About the labour suppliers they have also moderate power because of the huge number of labour suppliers so they is big competition between the suppliers, on the other hand due to the national legal policy, minimum wages has to be paid so unlike other countries, this company cant hire the labour less than minimum wages. The number  of suppliers  for the  hotel  industry  is quite  large and  each supplier  is very  small  compared to  the  leading  players  in the industry.  Few powerful  players are  essential  to the  suppliers.  Substitutability  suppliers  are also  quite  possible  and affordable.  Switching  between  estate agents  is not  going to  affect  significantly  the companys  hotel.  However,  in terms of  quality,  training centres  for  workers  and producers  who provide  ICT  systems  that for  property management  are relatively  difficult to replace.  Therefore,  in terms of  attractiveness of  alternative  suppliers of  the industry  is moderately  high. 1.2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Porter 3 generic strategies Porters  generic strategy  matrix,  which  emphasise  the  costs leadership,  differentiation and focus  based on  three options for  businesses,  has  dominated  competitive firms strategy since Generic strategies were first presented in two books by Professor Michael Porter of the Harvard Business School (Porter, 1980, 1985).  According to  this  model,  a company  can  choose  how  to compete  on the  basis  of match  between  the  type  of competitive advantage  and objective  market  as  the main  determinants  of  choice. Porter, generic strategy  typology  remains a most  notably  in  the  strategic  management literature. A  business  can maximize performance  either  by  striving  to  be the  low cost producer  in an  industry  or  by  differentiating their line of products  or  services  from other companies; either of these  two  approaches  can  be a ccompanied by  a focus of organizing efforts  in a  particular  segment market. Travelodge business purpose is to provide its service for everyone by delivering low cost and maximum value for money accommodation to all customers and highly attractive, efficient and convenient stop-overs or stay-overs. Its overall strategy is cost leadership, this can be realised by its offer room starting from  £19, where as its more than 80% internet booking playing a key role to minimise its operational cost, as a result it has been possible to become cost leadership. 1.3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Value chain analysis of Travelodge The value chain is a systematic approach to examining the development of competitive advantage. It was created by M. E. Porter in his book, Competitive Advantage (1980). The chain consists of a series of activities that create and build value. They culminate in the total value delivered by an organisation. The margin depicted in the diagram is the same as added value. The organisation is split into primary activities and support activities. Primary Activities Inbound Logistics Activities related to receiving the materials from the supplier, storing them externally sourced materials and handling them within the firm where goods are received from a companys suppliers and are stored until they are needed on the production/assembly line is called inbound logistics. Travelodge ensures the right components are delivered to the right manufacturing point at the right time and they appoint their right supplier in time with certain terms and conditions, therefore the inbound logistics is good. Operations This section includes all the activities concern with the production of products and services. In case of Travelodge, it has been divided into three sections as reception, room service and food service. Its food service is delivered thorough its restaurant, it has its own business, there is no connection with residence and food like others star hotel. As far as the customers complaints found in blog, most of them are related to cleaning and security, so Travelodge is operation is not so good its just moderate. Outbound Logistics The goods are now finished, and they need to be sent along the supply chain to wholesalers, retailers or the final consumer. These are all the activities related to distributing the final product or service to the customers. Travelodge has its unique outbound logistic system where they get customer from its travel agents, its own branches and its cheapest budget hotel policy. Because of its good outbound logistics system, travel is the one of the hotel chain, which didnt suffer of last economic downturn. Marketing and Sales In true customer orientated fashion, at this stage the organisation prepares the offering to meet the needs of targeted customers. This area focuses strongly upon marketing communications and the promotions mix. In Travelodge, this area essentially analyses the needs and desires of customers and its responsible for creating awareness among the target group about the company products and services. Travelodge is using the marketing communication like advertising, sales promotion and cheapest budget hotel strategy to attract the customers to their products. By analysis its marketing and sales, it seem to be at good position, their e-marketing is excellent because of that Travelodge is saving its huge amount of money in advertising. Travelodge subsidiaries are in throughout the world so it marketing of any part of the world to some extent affects company popularity. Recently, Travelodge has an advertising agreement with Google which is expected to enhance the sales. The new strategy has been created to differentiate Travelodge from competitors in hotel sector and to move its marketing focus beyond its cheap price. New campaign the Sleep Tight will be a collection of cuddly toy animals going under the name Mr Sleep and the Z Squad. The marketing team is doing whatever is necessary to ensure a good night’s sleep and the first advertisement lunched on first may 2010. Travelodge launched a new TV advert in February 2011, featuring its famous Mr Sleep and his pal Big Ted. The 30 second TV ad featured the two teddy bears travelling around the UK, staying at various Travelodge hotels. Service This includes all areas of service such as installation, after-sales service, complaints handling, training and so on. There is often required to provide services like pre-installation or after-sales service before or after the sale of the products or service. Travelodge is mostly focusing on its pre-installation service and less effort on after sales service so they are not handling their customer complaints. Support Activities Procurement This function is responsible for all purchasing of goods, services and materials. The aim is to secure the lowest possible price for purchases of the highest possible quality. They will be responsible for outsourcing and purchasing using IT and web-based technologies to achieve procurement aims. Procurement activities are running through a system, like purchasing goods is being done by the competition between the suppliers and IT infrastructure contact with big IT companies. Technology Development Technology is an important source of competitive advantage in Travelodge by using them to innovate to reduce costs and to protect and sustain competitive advantage. This could include production technology, Internet marketing activities, lean manufacturing, Customer Relationship Management (CRM), and many other technological developments. Travelodge is very good for using latest and modern mainly internet technology. Human Resource Management (HRM) Employees are an expensive and vital resource. An organisation would manage recruitment and s election, training and development, and rewards and remuneration. The mission and objectives of the organisation would be driving force behind the HRM strategy. Travelodge has its own HR department where all recruitment selection, training and rewarding system are being done. For cleaning service, Travelodge has a contract with other outside cleaning companies with certain terms and conditions and is supervising their works. Firm Infrastructure This activity includes and is driven by corporate or strategic planning. Travelodge uses the Management Information System (MIS) and other mechanisms for planning and control such as the accounting department, finance and corporate strategy which make Travelodges better company infrastructure. 2.1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Boston Box Matrix analysis The Boston box is a classic tool of strategic planning and was developed in the early 1970s by Bruce Henderson. Matrix provides a useful tool for analysing an organisations portfolio of business units, product lines, offerings or activities. It helps businesses to identify which products to invest in and which not to invest in depending on their relative market share and the growth rate of the markets they serve. Using the BCG Box, a company classifies all its strategic business units according to two dimensions as horizontal axis; relative market share this serves as measure strength in the market this provides a measure of market attractiveness. Residential rooms are the product of Travelodge, by selling them it has been running its business and now it steps to the stage where company is getting a good profit and investing to expand its service. By dividing the matrix into four areas, four types of units can be distinguished: Stars   Stars are high growth businesses or products competing in markets where they are relatively strong compared with the competition. Often they need heavy investment to sustain their growth. Eventually their growth will slow and, assuming they maintain their relative market share, will become cash cows. Cash Cows   Cash cows are low-growth businesses or products with a relatively high market share. These are mature, successful businesses with relatively little need for investment. They need to be managed for continued profit so that they continue to generate the strong cash flows that the company needs for its Stars. Question marks   Question marks are businesses or products with low market share but which operate in higher growth markets. This suggests that they have potential, but may require substantial investment in order to grow market share at the expense of more powerful competitors. Management have to think hard about question marks which ones should they invest in? Which ones should they allow to fail or shrink? Dogs   Unsurprisingly, the term dogs refers to businesses or products that have low relative share in unattractive, low-growth markets. Dogs may generate enough cash to break-even, but they are rarely, if ever, worth investing in. As Travelodge has high market share with a slow-growing industry and these units typically generating cash in excess of the amount of cash needed to maintain the business therefore falls on cash cow business strategic units. This company is running more than 30 years and successful business in UK hotel industry with relatively little need for investment. 2.3 Product life cycle The life of a product is the period over which it appeals to customers. The sales performance of any product rises from nothing when the product is introduced to the market reaches a peak and then declines to nothing again. With respect to the revenues generated by a product over a period of time, there are various stages that are achieved by any product. This is called a product’s life cycle. A product life cycle mainly consists of below mentioned four stages. Product life cycle Source: Graham R. Massey, (1999) Introduction Stage At the Introduction Stage market size and growth is slight. It is possible that substantial research and development costs have been incurred in getting the product to this stage. In addition, marketing costs may be high in order to test the market, undergo launch promotion and set up distribution channels. It is highly unlikely that companies will make profits on products at the Introduction Stage. Products at this stage have to be carefully monitored to ensure that they start to grow. Otherwise, the best option may be to withdraw or end the product. Travelodge created product awareness develop a market for the product. No profits were made when it was at introduction stage as development costs have not yet been covered. It took a substantial amount of time to catch on in the market before they enter their growth phases. Growth Stage The Growth Stage is characterised by rapid growth in sales and profits. Profits arise due to an increase in output economies of scale and possibly better prices. At this stage, it is cheaper for businesses to invest in increasing their market share as well as enjoying the overall growth of the market. Accordingly, significant promotional resources are traditionally invested in products that are firmly in the Growth Stage. After the   year of 2000, Travelodge is considered in growth stage, when it was expanding throughout UK and they were investing their profit to open new hotels. Maturity Stage Currently Travelodge is in maturity stage, maturity Stage is, perhaps, the most common stage for all markets. It is in this stage that competition is most intense as companies fight to maintain their market share. Here, both marketing and finance become key activities. Marketing spend has to be monitored carefully, since any significant moves are likely to be copied by competitors. The Maturity Stage is the time when most profit is earned by the market as a whole. Any expenditure on research and development is likely to be restricted to product modification and improvement and perhaps to improve production efficiency and quality. Decline Stage Travelodge is expected to be in maturity stage after some decades when its market is shrinking, reducing the overall amount of profit that can be shared amongst the remaining competitors. At this stage, great care has to be taken to manage the product carefully. It may be possible to take out some production cost, to transfer production to a cheaper facility, sell the product into other, cheaper markets. Care should be taken to control the amount of stocks of the product. Ultimately, depending on whether the product remains profitable, a company may decide to end the product. As travel was established before more than 25 years and it has more than 460 hotels in United Kingdom, it is making a good profit and one of the established budget hotel therefore it is in the maturity stage in the life cycle. 2.3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Market segmentation Segmentation is the term given to the grouping of customers with similar needs by a number of different variables. Once this has been done, segments can be targeted by a number of targeting strategies.   Based on Travelodge business goal, competition and customers, they have divided their market into four segments business, leisure, group, and other as described below: Business Travellers Business travellers represent a large portion of lodging demand in many market areas.   Travelodge include people travelling on business representing commercial, industrial and governmental organizations. It is important to understand why business travellers are visiting the market area and how many room nights they generate.   Reasons for visiting a particular area might include conducting business with a company recruiting, training, management meetings calling on multiple businesses and stopping over between destinations. Leisure Travellers Leisure travellers may visit an area for a vacation, to attend sporting or social events, to shop, or to visit friends and relatives.   They might be staying over simply because they are travelling to other destinations. Leisure travellers may be individuals, couples, families, or small groups.   Travellers visiting hospitals and universities are typically included in this market segment. Leisure room demand is often seasonal.   In larger, Travelodge more urban market areas, leisure room demand may be limited to weekends, summer months and holiday periods. Group Meeting Travellers For Travelodge, group market consists of both leisure and business travellers but due to the size of meeting or gathering hall they limited this segment as small group meeting travellers.   Leisure groups include bus tours, school activities, athletic events, etc.   Tour groups are often brought to an area for sightseeing and attending special events.   Local attractions that appeal to leisure tour groups may have records of the numbers and names of tour operators who have visited their attractions. Business group meetings are typically associated with board meetings, training programs, seminars, trade shows, and other gatherings.   Often the sponsoring organization will be from the local area.   Out-of-town organizations may use logical meeting facilities because they often rotate the sites of their regional meetings.   Information on the group meeting market can be obtained through state chapters Other Travellers Various lodging customers cannot be classified under the categories of business, leisure, or group. These travellers may include construction workers, truckers, utility crews and others.   Activity at local truck stops, distribution centres, long term construction projects and other sources of demand could help you estimate the significance of this market segment. 3.1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Creating and Developing Customer loyalty Generally, customer loyalty can be defined making customers feel that they are the companys number one priority. Competitive advantage can be achieved through customer loyalty. This is the way to gain the best kind of customers, repeat customers. Repeat customers tend to spend more money and provide the best personal advertising. Customers feel customer loyalty when they consistently purchase a certain product or brand over an extended period of time. As an example, many customers stick to a certain travel operator due to the positive experiences they have had with their products and services. In Travelodge, customer loyalty is the key objective of customer relationship management and describes the loyalty which is established between a customer and companies, persons, products or brands. This company believes that the individual market segments should be targeted in terms of developing customer loyalty. The Customer Loyalty Grid is helpful to understand customer loyalty better. This grid is divided into four zones, as shown in the diagram below: Zone 1: The Zone of Indifference Zone of indifference includes those services which are unstated but expected. Literally, this includes all those customer needs and wants that are basic to fulfilling the contract between you and them. For example, customers expect to be treated with courtesy and respect, and would probably be puzzled and maybe even insulted if customer asked them if this was a need. It of course is, and if dont meet this need; it will cause dissatisfaction for example sometimes travel lodge cleaning service and infrastructure are criticised by the customer. If you meet this basic and obvious need, the best you can hope for is indifference. Zone 2: The Zone of Satisfaction This is where your customer actually tells what is important to them. Meeting a customers needs here will cause satisfaction, whereas not meeting them will cause huge dissatisfaction. For example, Travelodge advertise that it has offer room for  £19 per night, customer think that if even they don’t book before, it not going to hogh price for the room but sometime it is, this cause a customer dissatisfaction. It is an expectation, simply because other organizations that the customer deals with provide this benefit. Zone 3: The Zone of Delight This is where your customer hopes for something, asks for it, but really does not expect to provide it. This is opportunity to provide something beyond their expectations and by so doing will create delight. For example, a customer might ask for something that is usually available only in a premium priced product. Not providing it will unlikely cause dissatisfaction. Therefore this is an area for particular attention in building a loyal customer base. This area is not seem to be good at Travelodge. Zone 4: The Zone of Loyalty This is an area where hotel expertise in whatever product or service you provide and the customers lack of knowledge can really give back. Providing benefits above and beyond what the customer is even aware of can create a loyal customer. This requires you to be really proactive in suggesting to customers new innovations that they can really benefit from. Many customers will be even willing to pay extra for this. In case of Travelodge, it is very careful about the hidden cost of hotel so tries to offer like welcome drinks, some gift for celebrating birthday customer. At Travelodge, Customer loyalty is the key objective of customer relationship management and describes the loyalty which is established between a customer and companies, persons, products or brands. If this company be careful about all the zone of matrix then of it will create and develop best customer loyalty than currently. 3.2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Network and relationship marketing Network and Relationship Marketing has evolved as a strategic marketing approach which is oriented towards attaining long-term profitability and value creation by interactions and mutual exchange among customers, suppliers and other stakeholders. It is also can be adopted to enhance the competitiveness and profitability of a value delivery network (supply chain). Better integration and shared mutual values can be developed through relationship marketing across value delivery network. Network marketing is commonly known as multi-level marketing. It is part of the direct selling industry and is run as a business-distribution model that allows a parent company to market its products directly to consumers through a large network of distributors and consumers, thereby bypassing the middleman. Travelodge is mainly focus on relationship marketing, they have a customer record keeping system so they treat regular customer specially. They are promoting relationship marketing by developing the good relationship.    3.3   Ã‚  Ã‚  Ã‚  Ã‚   Viral and Guerrilla marketing Guerrilla Marketing is an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. The term has since entered the popular vocabulary to also describe aggressive, unconventional marketing methods generically. Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, images, or even text messages. As travel is considered itself as a largest budget hotel in UK and investing millions of pound on marketing so Travelodge don’t think about adopting Guerrilla marketing.   But talking about viral marketing Travelodge is to some extent using if we see internet we can see many images and video clips about the service and infrastructures. Viral marketing is the Travelodge authorised company strategy as well but guerrilla marketing is not Travelodge policy.    References Porter, M.E. (1980)  Competitive Strategy: Techniques for Analyzing Industries and Competitors  , Free Press, New York, 1980. Sanderson, S. (1998) New approaches to strategy: new ways of thinking for the millennium, Management Decision, Vol. 36 issue 1, pp.9-13. Graham R. Massey, (1999) Product evolution: a Darwinian or Lamarckian phenomenon?, Journal of Product Brand Management, Vol. 8 Iss: 4, pp.301 318 Howard, Theresa (2005).  USAToday: Viral advertising spreads through marketing plans.  USA Today. Fornell, C. and Wernerfet, B. (1987) Defensive marketing strategy by customer complaint management  : a theoretical analysis,  Journal of Marketing Moloney, Chris X. (2006) Winning Your Customer’s Loyalty: The Best Tools, Techniques and Practices AMA Workshop Event(s). Misc. materials distributed related to event(s). Kotler, Philip, Armstrong, Gary, Saunders, John and Wong, Veronica. (1999). Principles of Marketing 2nd  ed. Prentice Hall Europe McKenna, R. (1991) Marketing is Everything,  Harvard Business Review, Jan-Feb, 1991, pp 65–70

Toyota study (Strategic Management) Essay Example | Topics and Well Written Essays - 1250 words

Toyota study (Strategic Management) - Essay Example To almost anyone you turn to, strategy is a course of action, it is a plan or a way of doing things unique to a particular organisation or identical to other organisations. It is some sort of consciously intended guidelines to deal with a situation. In management, however "strategy is a unified, comprehensive, and integrated plan.designed to ensure that the basic objectives of the enterprise are achieved" (Mintzberg H. et al 2003:4). According to Johnson et al (2005), taking a business from where it is to the future or desired state involves some strategic decisions and choices. Strategic choices are concerned with decisions about future state of organisations. Strategic advantages are not always achieved by competition alone. Collaboration between potential buyers and sellers and some other dealers turn to be very beneficial and advantageous when negotiation and contracting costs reduces (JSW: 2005:261) Corporate level strategy is more concern with product diversity, market diversity, corporate parenting and managing portfolio. As our client have restriction on product diversity based upon contract conditions with the respective supplier, and the lack of portfolio of business to operate upon we will concentrate our corporate decision based on market diversity and corporate parenting roles. Questions like, Should we grow Which business unit should we grow How do we grow the business unit And what activities must be given up by our client to grow The choices include, collaboration, or international expansion, diversification or development of traditional Toyota brand. Expanding into more eco-friendly vehicles. The international strategy of Toyota Company also takes into account the value adding services it provides to its partners and dealers in different countries. By adding value to its partners Toyota increases its market potential and customer base in different geographical locations. By maintaining long-term relationship with its dealers and stakeholders the company meets one of its major objectives. The company has increasing used partners worldwide to benefit from its generic focus and cost leadership strategy. To the company, "offering inexpensive but durables cars and is essential for customer's satisfaction. By working with partners in different locations, Toyota has gained lasting competitive advantage over its competitors. Because of synergistic gains resulting from such partnership, the company as a whole is greater than the sum of its parts. This is consistent with Javidan (1998:6) finding that successful organisation demonstrate a particular set of mindset. To these organisations, collaboration and partnering is viewed as an opportunity not a threat. The company unique resources which include its patents, trademark, resources rights (Cotton), strategic

Key Legislation and the Participants Who Have Launched the Polar Bear Term Paper

Key Legislation and the Participants Who Have Launched the Polar Bear Protection Campaign - Term Paper Example The flexibility of ESA IV. Negative sides A. ESA not absolutely effective in curbing the global warming B. Hard to get the connection between melting ice caps and the greenhouse gas C. ESA the costs of regulating greenhouse gases are high V. My stance and rationale for why you support or oppose the project. A. Kyoto protocol will be of great importance in curbing the global warming B.1973 international agreement will result to increase of polar bears in the world. C. Amendments of the Endangered Species Act widen its implications ? ­ Introduction In the contemporary world, global warming has not only jeopardized the health of individuals but also it has significantly affected the living condition of the animals especially those residing in oceans, seas and on the ice. Earlier on, human activities were viewed as major contributors to global warming. However, due to the industrial and technological developments that have emerged in the world, carbon emissions have been the major trig ger for global warming. Despite the engagement of many countries to fend off the challenges of global warming, some countries such as US and China have not taken initiatives to join Kyoto Protocol, an agreement that is focused on mitigating carbon emissions. Major legislation that has been adopted by the US government to reduce emissions include the Clean Air Act and the Endangered Species Act (ESA). Major Players US major players in the protection of the polar bear include Natural Resources Defense Council, Arctic Climate Impact Assessment, United States Geological Survey and International Union for Conservation of Nature (IUCN) (Laura, 2008). According to the Endangered Species Act, Fish and Wildlife Service should identify the species that are threatened or endangered before they are listed. In this way, the FWS has a clear recovery plan that is aimed at protecting the species. Some of the key factors that are considered during the identification of a threatened or endangered spe cies include the scientific use, modification, predation or diseases, curtailment as well as the ineffectiveness of the regulatory mechanisms.  

Paleolithic Paint Job Essay Example | Topics and Well Written Essays - 500 words

Paleolithic Paint Job - Essay Example He states that cave art archaeologists have used objective inquiry to understand the meaning of the paintings and have also used statistical analysis in testing their hypothesis of the art. He describes Lorblanchets approach as subjective and experimental who thinks that preliminary theory is not essential when experimenting. Lorblanchet does not know what he will by becoming a paleolithic painter but believes that there is something to learn from it. He states that Lorblanchet wants to understand how early artists did their paintings and his work fits a new trend of the cave art archaeology. He describes the paintings of both Lorblanchet and another French archaeologist as having little variations from each other. French prehistorian Abbà © Henri Breuil started the scholarly study of the Ice Age art in the 1920s. Abbà © Henri Breuil saw the Ice Age as a way of hunting magic and his conclusions were inspired by the Arunta aborigines in central Australia. The Arunta painted images k angaroos and other prey on rock faces as a symbol of plenty supply of prey. He states that archaeologists slowly began doubting the credibility of the hunting magic theory in explaining prehistoric cave art and the hypothesis was later thrown in the 1960s Andrà © Leroi-Gourhan who was a French prehistorian. Leroi-Gourhan saw that the distribution of the images showed a division of the world and separated males from females. The distribution of images included Stags appearing in doorways, ibex on the cave periphery and bison, horses, oxen, and mammoths appeared in the main chambers. Leroi-Gourhan saw the male-female duality as suffusing the myth of the upper Paleolithic people. Roger lewin states that archaeologists use diverse approaches and are paying attention to the context of the art. He quotes Margaret Conkey, an archaeologist from the University of California in Berkeley who argues that one has to understand the social context of art for them to understand its meaning.

The ethical issues regarding recreational hunting

The ethical issues regarding recreational hunting For well over a century, recreational hunting has been an activity pursued by millions of Americans (Eliason, 2008). Hunting is something that has occupied our young country since we got here. It is an outdoors sport that used to be the only way people acquired their food, and many depended on what hunting offered. In recent years, however, hunting has become a very controversial topic. This is in large part due to the overwhelming gun problem this country is facing. But it is also because many people, today, dont understand why people hunt. They do not see how you could find joy out of it anymore. There are others that believe completely otherwise. Some believe that hunting is a part of our culture, and we should continue to utilize the wildlife like we have for so many years. Hunting has become a very controversial topic, and many are not educated on the topic enough to make a decision one way or the other. Hunting, regarded to humans, is essentially the tracking of a certain animals with intentions on killing the animal. For a person that does not know very much about hunting, they may think that this sounds very cruel. However the hunter, usually, has no intentions on torturing the animal. Hunting is considered a sport to many here in the United Sates. That being said, many also do not consider this a sport. Paul Rodriguez, a Mexican Comedian, had this to say about hunting; Hunting is not a sport. In a sport, both sides should know theyre in the game. Even though this is a funny spin off of hunting, it is very relevant. For people that disagree with hunting, this would make a lot of sense. The animal obviously has no idea that it is in the game. However pro hunting advocates think that hunting is more than just a sport. They feel that it is our culture, and that people need to hunt to contain the wildlifes numbers. There are many different feelings on hunting, but the main two thought s either disagree or agree with hunting. There was a time when animals were not as domestically friendly as they are now. People often forget the importance animals played in the survival of humans. Hunting was a crucial component of hunter-gatherer societies, and is a theme of stories and myths, as well as many proverbs, aphorisms, adages and metaphors even today (History of Hunting). Many believe that a form of Persistence Hunting was the first type of hunting (History of Hunting). This type of hunting was used before people had any sort of weapons that could kill an animal from long distances. People would have had to stalk their prey for long periods of time, and get immaculately close to the animal in order to take down their prey. Throughout the ages man became more advanced and engineered guns, spears, and bows. These weapons were made in large part to assist in hunting animals, allowing people to gather food much easier. Times have progressed, and so has the view of hunting. It is important for both sides of the hun ting debate to remember that hunting is as old as the human kind. In todays world the hunting community has begun to decrease substantially, due to regulations and animal rights groups advocating for a change against hunters. However these groups often do not look at the consequences if there were no hunters. One of the greatest positives hunters can provide is this idea of Wildlife Management. This is simply keeping the numbers of animals down. Wildlife management would be severely weakened, in terms of economic and social support, with- out hunting (Peterson, 2004). Another important area of Wildlife Management is the safety of humans. A specific animal that is hunted here in the U.S. is the Whitetail deer. Whitetails are one of the most overpopulated animals in America. It is also important to know that this is among one of the most common animals hunted in the United States. Deer can cause a lot of harm to humans. Overpopulation of deer affects their food intake, and when it is low they venture out into areas they should not, one of these being roads and in turn come into contact with cars. Another negative aspect of numerous Whitetail Deer is that they tend to carry Lyme disease. The blacklegged tick has 3 active life stages (larva, nymph and adult)à ¢Ã¢â€š ¬Ã‚ ¦ most adults feed on white-tailed deer (USDA). If there are too many deer, then there is a greater chance for more widespread amounts of Lyme disease. Hunting is more than just Wildlife Management. For many it is a way of life. People that hunt; feel a certain connectedness to the Wildlife that people who have never hunted could never understand. These are mainly Utilitarianism points of view. They focus on the outcomes, and look at the consequences of the actions. When considering the debate about hunting it is important to understand the ethical dilemmas surrounding the situation. For this specific topic, hunting, there are three concrete ethical categories that can be associated with hunting. These categories that will be examined are; Anthropocentrism, Animal Rights, and Utilitarianism. All three of these ethical categories can be directly related to the hunting issue. All three have their strengths and weaknesses for the argument either against or for hunting. It is important when considering the ethical dilemmas, stemmed by hunting, to look at different ethical categories, because it can provide insight into why people either oppose or support different ethical problems. The first category that will be examined is Anthropocentrism. Anthropocentrism is the view that the only things valuable in themselves are: human beings; their desires, needs, and purposes; and the satisfaction of those (Donahue, 2010). An Anthropocentric perspective would believe that the only thing in this world that really matters, are humans. In this case, by hunting, we would keep the deer population down and prevent any risks that the deer pose to humans. This principle would suggest that hunting would benefit humans instead of benefiting the natural flow of an ecosystem. In contrast to Animal Rights activists views, an Anthropocentric would say that people hunting animals matters more than the wellbeing of the animals. They would say that if there are an abundance of animals, then they could intrude into the wellbeing of humans. They could harm us with disease, and injury. State Farm Auto Insurance does an annual report on how much damage is done between cars and deer collisio ns. The report says that there is an estimated 2.3 million collisions between deer and vehicles that occurred in the U.S. between July 2008 and June 2010, according to State Farm this was 21 percent more than the five years before. (State Farm) The report states that there is an average property damage amount of about $3 thousand per incident. (State Farm) If you do the math it is roughly $7 billion in property damage over the past two year, which is roughly $3.5 billion a year. The point is, if you did not control deer populations through hunting, deer-auto collisions would skyrocket even more, causing more property damage and more injuries and deaths. Anthropocentrism views would see this report and the statistics of it, as extremely harmful to humans. On the other end of the spectrum there are the people that disagree with hunting. In 1991 an animal rights activist, Wayne Pacelle, said Our goal is to get sport hunting in the same category as cock fighting and dog fighting. This is the category of Animal Rights. In the past few years, there has been an increasing amount of pressure from animal rights activists to stop hunting. Many feel that it is a form of animal cruelty. Hunting is increasingly viewed as an antisocial act in contemporary society (Eliason, 2008). Many animal activists work to reduce the amounts of hunting in the country; they also strive to explain to the people whose main concern is not hunting why they should oppose it as well. Animal movement activists seek to stigmatize and mark as deviant what many people perceive as normal, legitimate, mainstream activities such asà ¢Ã¢â€š ¬Ã‚ ¦hunting wild animals for pleasure or profit.(Munro, 1999) Some major animal rights groups include: People for the Ethical Treatment of Animals (PETA), ASPCA, People for Animal Liberation, and many others. Animal Rights activists feel that killing any animal for food or recreation is wrong. It shouldnt matter if the animal is a deer, cow, or chicken. Animal Rights activists considered hunting to be unethical because the human and deer conflict is not the fault of the deer. However it is the fault of humans for taking the habitat away from deer. Animal Rights activists have also advocated for non-lethal methods in animal control. Most notable is Birth Control for deer. Animal Rights advocates believe that it is possible to somehow inject deer with birth control, and in turn they are not as easily able to reproduce. The last ethical category to observe is Utilitarianism. A Utilitarian would believe that hunting offers three benefits. One benefit would be that killing deer for their meat would benefit those who eat venison. Venison is also thought, by many, to be leaner and better for you than beef. It is also important to note that many living in rural areas of the United States need hunting in order to survive. In this tough economy many have expressed that they have lost their jobs, and they have to hunt deer and other wildlife in order to provide for their families. Throughout history hunting deer and other animals is what humans have had to do in order to survive. Another benefit would be that by limiting the population of deer the environment benefits. Overpopulation of deer can create overgrazing, crop reduction, and generally barren land. Utilitarianism would support hunting if it was used for, preserving stability and integrity of biotic communities (Peterson, 2004). Overpopulation of an imals, especially deer, can be very damaging to the ecosystem. With large numbers of deer and other animals, the environment could possibly be damaged by overgrazing. Lastly, a Utilitarian would see a benefit in the fact that deer harbor many diseases. By limiting the amounts of deer, would decrease the amounts of diseases that could possibly be spread to humans. Examining the background of hunting, the pros and cons of it, and the ethical dilemmas surrounding the topic; I believe that hunting should not only be allowed but be encouraged. Hunting does not only benefit the environment, but it also benefits humans. Not all hunting is just for bagging a big buck it is also about the relationship a hunter can acquire with nature. In the hunting world there is also a lot of camaraderie that comes with hunting in the outdoors. It can change the lives of people through spiritual, physiological, and physical means. My father is considered a pro-hunter, so I have some bias for the sport. I have seen how the sport has not only benefited him, but it has grown to be a part of our family. One of the most important things to note about hunting is the fact that these animals were put on Earth for a reason. It is even possible to look at this ethical dilemma in terms of Religious Ethics. As the Bible says in Genesis 9: 2, The fear and dread of you will fall on all the beasts of the earth, and on all the birds in the sky, on every creature that moves along the ground, and on all the fish in the sea; they are given into your hands. (Genesis 9:2). Being a Christian, this is a pretty hard statement to ignore when looking at the hunting dilemma. We have to realize that these animals were put here for a reason, and if we continue to advocate against hunting then we are not using the resources that God has provided us with. Even if you agree with hunting and participate in the hunting of animals, you are still able to understand why some disagree with hunting and what it entails. However many of these disagreements come from people being uneducated with the forms of responsible hunting. Somebody who goes out and hunts for deer and participates in other legal forms of hunting would agree with animal rights views that are against poaching and illegal forms of killing animals. But the fact remains that responsible hunting has more pros than cons. Nobody can deny that the deer population in America is able to grow at an unbelievable rate. The main reason for this is because Deer can adapt to any environment, this is why we see them in our neighborhoods, and in towns. It is also undeniable that overpopulation such as this can be a problem for the environment, and be a potential danger to humans. Responsible hunters can help solve many of these issues. Another thing to note is that in most cases hunting does not inflict any sort of torture on the animal. Animal rights activists have every right to try and defend animals; however they need to make the clear distinction between responsible and irresponsible forms of hunting. Many people are under the impression that hunting is only for red necks out to hurt animals. This could not be further from the truth. Hunting creates a form of camaraderie that some will never be able to understand. When looking at the ethical dilemmas, regarding hunting, it is easy to see why this has turned into such a controversial issue. With the heightened amount of Animal Rights groups, and hunters or supporters of hunters feeling the pressure from these groups there is an inevitable debate. Looking at Anthropocentrism, Animal Rights and Utilitarianism, each category brings something different to the debate. The idea of hunting will never go away. As long as there are people who disagree and agree with this issue, debates will continue to happen regarding hunting. It will also be hard for this debate to go away, because both sides of the spectrum feel very strongly about this particular issue. I will be a firm supporter of hunting until I die, because I have a firsthand take on how positively it can affect the people that participate in hunting. The debate on hunting has many sub sections such as, poaching and gun control. However if you just merely look at hunting and what it can offer hu mans and the environment, it is easy to see how useful hunting can be. As my dad says, I will do all I can to  sustain and grow our  blood sport  until I walk  the  deer woods no longer. (Mikehanback.com)

Stonehenge Essay -- essays papers

Stonehenge Behind every great structure in the world, there are the people who made them, and who took the time and effort to design them. Those who made Stonehenge succeeded in creating an incredibly complex and mysterious structure that lived on long after its creators were dead. The many aspects of Stonehenge and the processes by which it was built reveal much about the intelligence and sophistication of the civilizations that designed and built the monument, despite the fact that it is difficult to find out who exactly these people were. They have left very little evidence behind with which we could get a better idea of their everyday lives, their culture, their surroundings, and their affairs with other peoples. The technology and wisdom that are inevitably required in constructing such a monument show that these prehistoric peoples had had more expertise than expected. The planning and assembling of Stonehenge took a very long time (about one thousand years, from 2800 BC to 1500 BC*), and not one but many different groups of people were involved in the process. How they came about plays an important role in understanding them. Some of the first men to come to England that are connected to the Stonehenge builders came when the ice blocking Britain and France melted around 10,000 BC (Souden, 104). After them, many more groups of people came from the mainland, and had great influence on those already living there. The first group involved in the building of Stonehenge was the Windmill Hill people. These people were semi nomadic farmers, mainly just keeping their flocks of cattle, sheep, goats, pigs, and dogs, and growing wheat, who had arrived as some of the last Neolithic (or New Stone Age, 4300 – 2200 BC) newcomers in England. Not only were they farmers they also hunted, mined flint, made and traded axes, and could almost be called industrialists. The Windmill Hill people had a very strong religion with a great respect for their dead and their ancestors. They have exceptional collective graves, in the form of long barrows, or long manmade piles of dirt, sometimes 300 feet long. Many riches such as food, tools, and pottery were buried with the dead (Hawkins, 36). The next group to contribute to Stonehenge was the Beaker people, known for the beaker-like pottery they would frequently bury with their dead. These people did not ... ...The idea that men from the Stone Age were unintelligent, ill-mannered barbarians is far from the truth in the case of Stonehenge. The cultures of Windmill Hill, the Beaker people, and Wessex all thoroughly demonstrate organized systems and communities of the Stone and Bronze Ages. BIBLIOGRAPHY Ancient Voices: The Secret of Stonehenge. Dir. Jean-Claude Bragard. Narrator Mark Hammil. Videocassette. BBC/Time Life, 1998. Cohen, I.L. The Secret of Stonehenge. Greenvale, NY: New Research Publications, Inc., 1977. Dimitrakopoulos, Sandra. (2000). Mystic Places: Stonehenge, [Online}. Available HTTP: http://exn.ca/mysticplaces/stonehenge.cfm. Hawkins, Gerald S. Stonehenge Decoded. New York: Doubleday, 1965. Mackie, Euan. The Megalith Builders. Oxford: Phaidon Press Ltd., 1977. Niel, Fernand. The Mysteries of Stonehenge. New York: Avon Books, 1975. Service, Alastair, and Jean Bradbery. Megaliths and Their Mysteries. New York: MacMillan Publishing Co., Inc., 1979. Souden, David. Stonehenge Revealed. New York: Facts on File, Inc., 1997. White, John B. Afterword. Stonehenge Decoded. By Gerald S. Hawkins. New York: Doubleday, 1965. 191-197.

About Chinese Festival Essay

Do you know the most famous Festival of China? Have you ever heard about that Korea has conflict with China in the traditional cultural field? In order to call on people to realize the importance of Chinese own traditional culture and Cultural Identity, the research paper writes about Chinese Traditional culture, and make a questionnaire about ten questions to investigate people. By introducing the festivals and asking the questions, it tends to accomplish the goal that makes more and more young people know â€Å"What is Dragon Boat Festival?† â€Å"Dragon Boat Festival belongs to China† â€Å"Why the traditional culture is important?† As what mentioned above, there is a conflict about Dragon Boat Festival between China and Korea. Korea supplied Dragon Boat Festival to be its own World Culture Heritage successfully. It shows that the young generation needs to improve the cultural identity and Chinese government needs to pay more attention about the part of traditional culture. Chinese government should be awake to make more useful policies to disseminate Chinese own traditional culture and cherish it. In Culture field, enhancing the national cohesion is an important strategic task. This research report will present the survey about Chinese Traditional Culture and the further questions. Literature Review †¢ Background and history The origin of Dragon Boat Festival centers around a scholarly government official named Qu Yuan. He was a good and respected man, but because of the misdeeds of jealous rivals he eventually fell into disfavor in the emperor’s court. Unable to regain the respect of the emperor, in his sorrow Qu Yuan threw himself into the Mi Luo River. He drowned on the fifth day of the fifth lunar month in 277 BC. Since ancient times, Chinese people threw into the water dumpling made of glutinous rice wrapped in bamboo or reed leaves on the day. Therefore, the fish would eat the rice rather than the hero Qu Yuan. This later on turned into the custom of eating Zong zi, and Dragon Boat racing. Nowadays, the young people in China always celebrate the festivals which are from western; they are not interested in the festivals from their own country. This is a social problem that needs to be solved. In order to pass on the traditional culture in different forms, the government  needs to do a lot of works from many different ways. †¢ Purpose of research 1. In order to make everyone know the Chinese Traditional Festivals. 2. Disseminating Traditional Culture. 3. To call on the people to realize the importance of the Traditional Culture. 4. To make government pay more attention about this part. 5. To prevent the loss of traditional culture †¢ Inclusion- Exclusion Criteria The inclusion criteria are liberal, including newspapers, journal articles, conference papers, unpublished manuscripts, books, book chapters. The resources that do not mentioned issues related to Chinese Traditional Festivals or the importance of the traditional culture are excluded. †¢ Literature Search Upon entering the keywords Chinese Traditional Festivals and the importance of culture, there are many databases in library. And there are few books as well. Table 1 includes a listing and summary of each of them. Table 1: comparison Table of literature review Author(s) Page Number Methodology Type Purpose and summary Shaorong Huang 19 quantitative Article To examine Chinese Traditional Festivals. China is a country with an ancient oriental civilization. Its long history and fine tradition have provided it with the most fertile soil for the growth of the traditional festivals. Zhang Zhiyuan 13 quantitative Article This article presents a brief account of traditional Chinese festival customs. The Chinese traditional festival customs reflect traditional ethics and moral principles. The ancient Chinese paid great attention to worshipping Heaven and ancestors. To make people know the traditional culture. Kent, Dave 24 quantitative Article This article presents a brief account of traditional Chinese festival customs. The Chinese traditional festival customs reflect traditional ethics and moral principles. The ancient Chinese paid great attention to worshipping Heaven and ancestors. Liu Lian 43 quantitative Article The article focuses on the Dragon Boat Festival, a world intangible cultural heritage, which is celebrated by all Chinese on the fifth day of the fifth month of the Chinese lunar calendar. The two most important activities during the festival are presented which are the dragon boat racing and the eating of rice dumplings, but also include burning Chinese herbs and drinking realgar liquor. The origin of the festival, which was a way for people to avoid the back luck associated with the date, is discussed. Wong, Fanny 31 quantitative Article The article presents information on the history of dragon boat racing in China. The dragon boat race is a growing water sport. Dirlik, Arif 22 quantitative Article This article reflects on the existence of the different culture of Chinese. He added that culture can be understood in its material aspect which leads inevitably to the privilege of having difference as a condition of cultural existence Methodology The method of this research is quantitative, and most of information in the research is subjective. The populations are befitting for this research is better from different counties. Different countries, genders, ages, and identities could supply different view of points to the questions, which the research asks. It is best that the participants from different counties, so that the research could study more further about the different perspectives from different counties’ people. And it will be best if the participants are interesting in Chinese traditional culture that could be very helpful to the results. Actually, the participants are almost the students from University Massachusetts of Lowell. Most of them are males, and all of them are between 18-25 years old. As the limitation, the sampling of survey is not very wide, and the samples of this research are all students from University Massachusetts of Lowell. Half of them are randomly select from Email. And few of the samples are researcher asked to review and answer the questionnaire. Contend of questionnaire The content of questionnaire includes much information. And it can be classified into three parts. The first part is to ask about basic information of participants, such as age, gender, nationality. It intends to analyze the feedbacks from different aspects of ages, genders, nationalities. The second part is to ask some simple questions about China to the participants, and it intends to differentiate whether the participants know the situation and background well or not. It could help researcher get clearly information from participants. The last part is to ask some further questions about Chinese traditional culture, like â€Å"Have you ever heard of the event about Dragon Boat Festival happened between China  and Korea?† â€Å"Which policy do you think is best to protect the traditional culture?† Each of this kind of question gives four options, and it intends to get the different perspectives about Chinese traditional culture. Types of question There are three types of questions in the questionnaire, and the first one is demographic question. It asks the participants about the gender, age, and nationality. The second type of question is open question. It asks the participants for their own view of point to the questions, which are relevant to Chinese traditional culture. The third type of question is closed question. It gives four or more options for participants to choose one, which could express their own opinion appropriately. The reactions of respondents are almost about that the participants who come from foreign counties cannot clearly comprehend the meaning or effect of the cultural problem of China and some background history. And most of the participants show their interest of Chinese traditional foods. Actually, besides the participants who are Chinese, the other people are hardly to answer some further questions about policy of protecting culture, as they lack the background knowledge about China and Chinese society. There were some grammar mistakes in the question and option of the questionnaire. According to the questionnaire is not only for Chinese students to answer, it is better to add some background make everyone understand more clearly. Data collection procedures The procedure of collecting data is better to prepared well. The first step is to organize the questions and options clearly, making sure that is easy to understand and answer. The second step is that no matter the way researcher choose to survey, preparing enough questionnaires for backup, avoiding the situation that there is no more questionnaire for participant. The third step is to survey. Give the questionnaire to participants by Email and printout. The fourth step is to wait for the participants to give the questionnaires back. The sixth step is to calculate the total participants and analyze the responses of questionnaires. Justification

Literary Critique: Wicked Essay

My friend and I went to go see the second to last showing of the popular, surrealistic musical Wicked on September 4th, 2010 in San Francisco at the Orpheum Theater. The production is generally a success on its own terms; however, I don’t think it is as flawless as everyone seems to think it is. The productions starts at the end of the plot which is a bit dramatic, goes back in time and continues to move forward until it, once again, reaches that dramatic ending. In essence, the production completes a circle which works because showing the audience the ending first grabs their attention immediately after the show begins and makes them wonder what events must have occurred in order for the characters to end up in their current situation. It also works because it’s clear that only part of the ending is revealed in the beginning of the show which still leaves some surprises in store for the audience and gives them something to look forward to–finding out the rest of the ending. Choreography was definitely a significant element in Wicked. I found that it contributed to the story a lot by allowing the audience to actually see the emotions that the characters are feeling in the form of movement, or more specifically, dance. Choreography was especially helpful when trying to figure out what the characters in the ensembles were feeling because, first of all, they were the people doing most of the dancing so one could get a lot of information out of their movements and, secondly, there aren’t that many other opportunities or ways for them to tell the audience how they are feeling. Without the choreography in Wicked, the audience would only have a good understanding of how the main characters feel which would prevent them from getting different view points on what was happening. There are a few times when the choreography doesn’t really work and those are when the cast uses props in their dance numbers. I noticed that the props used in the dance numbers don’t really contribute to the story, they are just there for aesthetic or entertainment value, which is fine, except for when they get distracting and take away from the dance number. An example of this would be in â€Å"Dancing Through Life† when I kept getting mesmerized by the books the ensemble were moving around instead of appreciating the whole scene. Something that contributes to the production even more than the choreography are the songs that are sung throughout the musical. Through the songs, the audience is given a more detailed description of the characters and the characters’ situations and emotions in a different way other than lines, captivating the audience one again and giving them the opportunity to relate to the characters. This is one aspect of the musical that works really well because it is a way for the show to hold the audiences’ attention and relay information to them. Having music especially works when the show was trying tell the audience something and get them to feel a certain way at the same time. However, much like the choreography aspect of the show, there were times when having music didn’t work. Some of the messages that the songs gave were powerful, but they might’ve been stronger if the director had chosen to have the message of the song spoken instead of sung. I really noticed this in the song â€Å"No One Mourns the Wicked†. The costume choice were another thing that grabbed the audiences’ attention because the costumes, even when they weren’t always the most glamorous looking, were out there. They work because they are very imaginative, contributing to the surrealism of Wicked. They also work because they are a reflection of the characters’ personalities and; therefore, provide the audience with character information. For example, Glinda is generally dressed really brightly and extravagantly representing her bubbly and extravagant personality; meanwhile, Elphaba is normally seen in dark, simple clothing portraying the fact that she is a misunderstood, unhappy, simply being. The theme of good versus evil was prominent in the popular musical. Juxtaposition is used a lot to portray this especially when the theme is applied to the two main characters–a â€Å"good† and â€Å"bad† witch. This worked for a couple of reasons. One of which is that the audience was observing more than one personality type, which were both taken to extremes, at the same time. This allowed them to really get both sides of the story, to be cliche, instead of just seeing the characters’ world from one person’s point of view. The way the director chose to introduce the theme of good triumphing over evil also works. At the beginning of the production it’s clear that being â€Å"good† does have some advantages over being â€Å"evil†; however, as the musical progresses it becomes even more clear that good triumphing over evil may not always be what it seems to be. Portraying such a strong message in this manner works because, at first, it shows the audience what they already know and what they feel comfortable and then slowly it introduces them to a new idea making it less likely that they will reject the idea being proposed to them. Wicked has certain aspects that work together to make it a success, such as it’s choreography, props, soundtrack, themes, and costumes. Although, not every one of those aspects has a completely positive impact on the musical which makes it hard for me to refer to Wicked as a complete and total success.

The Equity Theory Essay Example

The Equity Theory Essay Example The Equity Theory Paper The Equity Theory Paper The process theories emphasize on the role of an individuals cognitive processes in determining his or her mode of motivation. One major process theory is The Equity Theory (see Appendix 4), which is based on the simple premise that people want to be treated fairly. According to the theory, people are motivated to reduce feeling of inequity when they occur, just as they are motivated to reduce dissonance. Fairness is a basic value in many cultures, and it is one most people want to see put into practice where they work. For example, consider a young woman who believes that her salary should be much higher than it is simply because she belongs to a specific minority group and that her company wishes to demonstrate that it treats such persons very well. Under these conditions, strong feelings of inequity may arise and add to the discomfort the woman experiences in this situation. As a result, her motivation and commitment to the company may both be reduced. In this particular instance, the motivation here works both ways, for the young woman, and for the company, as it also urges the company to compete for its social standing and recognition. The key role of employees perceptions of their jobs is underlined in Expectancy Theory (see Appendix 5). This theory of employee motivation has been promulgated by Vrooms. He suggested that the individuals motivation force in a job could be calculated if the expectancy and valence values are known. He argued that what was crucial to motivation at work was the perception of a link between effort and reward. In workplace, a manager would need to figure out what rewards each employee wants and how valuable those rewards are to each individual, measure the various expectancies, and finally adjust the relationships to create motivation. In other words, the manager will have to attach measurable values to each work that value, they have to work and compete to gain it. In the actual world, money is the critical incentive to work motivation and it is important to employees because it is a medium of exchange. Money will motivate to the extent that it is seen as being able to satisfy an individuals personal goals and is perceived as being dependent upon performance criteria. As equity theory suggests, money has symbolic value in addition to its exchange value, and expectancy theories attest to the value of money as a motivator. In an organization competition occurs when the goals of interacting groups are incompatible and the interactions are important to the attainment of each groups goals (Moorhead, 1992). In the movement of various motivations of individuals, competition is an inevasible fact to people everywhere. In the past, management reward systems have attempted to satisfy an individuals lower level needs for safety and physiological security. As society progresses, nowadays, management reward systems are endeavoring to satisfy also the individuals higher level needs for esteem and self-actualization. Similarly, as people progress on their work, they are constantly faced with different needs, wants, dissatisfaction, and dissonance at different stages, and in order to satisfy their needs and wants, or to overcome their dissatisfaction and dissonance, they will have to compete constantly either with one another or with themselves. Suppose that you ask a large number of individuals what is the most important motivating factor in their work, certainly, you would receive a wide range of replies. Some individuals will consider monetary pay and various economic benefits, while other may focus on the pleasantness of the work itself, and still other will opt for opportunities for advancement or good relations with their coworkers. So much can be said about motivation factors that it is often hard to put a finger directly on it. In other words, they are motivated at various stages by various factors. But at the end of the day, it is competition that matter.

The Disorders of Mobility and Balance in the Hospital Environment Essay

The Disorders of Mobility and Balance in the Hospital Environment - Essay Example Reflective research was the means of learning from experience. Nurses had become busy practitioners considering the complexity of the environment they work in. The difficult and varying interpersonal relationships in the hospital milieu warranted that the nurse was to possess characteristics which helped her survive (Taylor, 2001). Whatever the constraints, the nurse had to deliver. Action research and reflection were two components which involved almost all the work that was done by a nurse. The educative nature of action research contributed to the learning experience. The relationship with patients could grow through psychosocial aspects of behaviour. Problem-focused research was possible with this kind of research. The specific context also was significant for reflection and remembering for future recall (Taylor, 2001). Trying out a specific intervention which was going to benefit patients in the future was possible. Improvement in therapy and involvement to change it could add t o the learning process through reflection. The change process could involve participants and nurses in a research relationship. Action research had contributed to many of the changes in the nurse’s life. The self-directed learning process was conducive to more effectiveness in their practice and the clarification of their roles (Taylor, 2001). Even participants could be empowered through the efforts of the nurse. The diverse aspects of solving problems, planning for changes and frequent evaluation were dealt with in reflective research.

Crowdsourcing Research Paper Example | Topics and Well Written Essays - 5250 words

Crowdsourcing - Research Paper Example This paper analyzes the term â€Å"crowdsourcing† and its various aspects. This paper will discuss the pros and cons of crowdsourcng, features of crowdsourcing, components of crowdsourcing, crowdsourcing process elements, economic benefits of crowdsourcing and the ways where crowdsourcing is being implemented within various disciplines. CrowdSourcing: An overview The word crowdsourcing is basically concerned with the performance of a business or organization completing a task which is formerly carried out by its own employees and subcontracting or outsourcing it to an indeterminate (as well as usually big) system of community as an open call. This is able to acquire the type of peer creation (as the task is carried out jointly), although is as well frequently assumed by exclusive persons. However, the decisive condition is the utilization of the open invitation system and the huge system of prospective employees. To some extent crowdsourcing is perceived as a word which is eas y to interpret, but identifying the significance of the 2 words those usually form the term i.e. crowd and sourcing and it does not actually clarify its implication. In simple words, ‘crowdsourcing refers to the sourcing or extracting somewhat from a crowd or community, or somewhat that it manages outsourcing, that is eventually a right meaning. Moreover, crowdsourcing is an attractive trend that most of the businesses can apply to increase the efficiency of their functions or operations those would usually be managed through internal sources. Some of these functions comprise design/devising, software programs and product solutions, to study the progress policies of the companies... This essay stresses that the word crowdsourcing is basically concerned with the performance of a business or organization completing a task which is formerly carried out by its own employees and subcontracting or outsourcing it to an indeterminate system of community as an open call. This is able to acquire the type of peer creation, although is as well frequently assumed by exclusive persons. However, the decisive condition is the utilization of the open invitation system and the huge system of prospective employees. As the report declaress to some extent crowdsourcing is perceived as a word which is easy to interpret, but identifying the significance of the 2 words those usually form the term i.e. crowd and sourcing and it does not actually clarify its implication. In simple words, ‘crowdsourcing refers to the sourcing or extracting somewhat from a crowd or community, or somewhat that it manages outsourcing, that is eventually a right meaning. Moreover, crowdsourcing is an attractive trend that most of the businesses can apply to increase the efficiency of their functions or operations those would usually be managed through internal sources. Some of these functions comprise design/devising, software programs and product solutions, to study the progress policies of the companies. Crowdsourcing formulates the easy listening of ideas or inspirations. Placing an idea is rapid and easy task to do. Excluding electing, we are able to as well add to a plan by stating it more precisely.