Social Media And Local Media - 1112 Words

†¢ We will start our campaign in the beginning of June till the end of September in 2017. Our main goal is to reach 1000 millennials in the Fort Worth area in those four months. †¢ We’re going to be doing a lot of advertisements throughout radio broadcasting, local news in the DFW area, Facebook, Twitter, and Instagram. †¢ Our goal is use social media and local media to captivate people attention to our fundraiser. We are also using these types of media because they are a daily use to most people and is a useful and time effective way to create a buzz for this fundraiser. Budget The budget will be put towards advertisements in local news media and social media, will be costly but is very effective. The budget will be divided into two†¦show more content†¦And lastly, use newspaper that offers local popular restaurants and events to reach both primary and secondary markets. We will partner with the newspaper to use their statistics on their paper to track the success. †¢ The second objective was created was to generate awareness by 5 percent of the total millennial population in the Fort Worth area from June 1, 2017 until September 29, 2017. The Young Professionals Association will hold many events throughout the summer months to generate awareness for Lena Pope. YPA will hold an 80’s art contest where they get a chance to get their art displayed at Rock the Fort. Millennials would be targeted through many bars in Fort Worth and through organizations throughout Texas Christian University campus. The success of the contest will be monitored through the number of those who sign up for the contest. The participants will have to sign up for Lena Pope’s mailing list in order to participate. This will make it easier to measure the success and see the involvement towards the organization. Additionally, we will offer a free entrance done through radio call in. Reach the millennial population and secondary target market of 30 to 40 year olds in the Fort Worth area. This will also be measured through the cooperation with the radio stations who give us the complete number of those who tried to call. Also, YPA will start a free yoga class in Fort Worth. The yoga class will be managedShow MoreRelatedProcedia Social Medi A Study On March March 2014 Local Media Analysis883 Words   |  4 PagesSeda Çakar Mengà ¼, Yesim Gà ¼Ãƒ §demir, Dilek Ertà ¼rk, and Seà §kin Canan are the authors of Political preferences of generation Y university student with regards to governance and social media: A study on march 2014 local elections. The journal title is Procedia Social and Behavioral Sciences. The volume number is 174 with page numbers of 791 to 797. Publication year was February of 2015. The major purpose of the research understands young peoples interest in politics. 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